Discovery

Phase 1 – Discovery

A strong brand foundation starts with getting inside the heads and hearts of your audience, while understanding the dynamics of your market. Surveys and interviews with key people within your company and target audience paints a clear picture of where your brand stands.

TYPICALLY INCLUDED IN THIS PROCESS

  • 1 client kickoff meeting (approximately one hour)
  • Qualitative & quantitative research
  • Communications audit
  • Competitive analysis (Up to 3 competitors)
  • Online analysis