The Mighty Meter
How mighty is your marketing? Take the 2-minute assessment below.
Check Your Level
Explore each level of marketing performance to see where you might stand and uncover opportunities to elevate your strategy.
Zero Might
There has been zero effort and resources invested in sales, marketing, and branding. There are no people or processes in place for these areas.
Minimal Might
Your business has little brand awareness and presence. You’ve dabbled in some marketing tactics such as social media and paid advertising with a very small investment.
Slight Might
Your business is slightly under-par in brand awareness and presence compared to your competitors in the industry. At this point you‘ve just begun investing in some marketing tactics, but do not have an overall strategy.
Average Might
Your business is comparable in brand presence and awareness in relation to your competitors. The problem is your business does not stand out amongst them and you either compete on price or rely heavily on referrals for new business. You may have a few internal sales and marketing people and resources but need more direction.
Major Might
Your business has a strong brand presence and stands out among your competitors. You have sales and marketing people and processes in place and a well defined strategy to create, build, and maintain customers.
Magnificent Might
Your business is the creme de la crème of the industry. You’re magnificently mighty. Your sales and marketing are humming and you’re experiencing exceptional growth. This is due to the strategy and foundation you’ve invested in sales and marketing people and processes.