Indiana Limestone Company

Indiana Limestone Company

Indiana Limestone Sample Box
ILCO Jacob's Ladder - Indiana Limestone Sample Box
ILCO Limestone Veneer Boards
ILCO Product Guide
ILCO Brand Visual and Voice Guidelines Cover
ILCO Brand Visual and Voice Guidelines - Logo and Name Usage Guidelines
ILCO Brand Visual and Voice Guidelines - Brand Photography

Overview

Indiana Limestone Company (ILCO), the world’s largest dimensional limestone quarrier, has contributed to the construction of renowned structures such as the Empire State Building and the Pentagon. However, ILCO aimed to transition from a quarrier to a recognized building products company, challenging cast stone as architects’ preferred material choice.

Challenge

Over the years, cast stone competitors had steadily dominated the market. ILCO needed to restore their status as a leading building materials provider and reposition themselves to be the top-of-mind material for architects’ project specifications.

Solution

Going through the MIGHTY BLUEPRINT™, a comprehensive branding marketing analysis led to the following strategic recommendations and implementations:

  • Rebranding of ILCO
  • Creation of a new brand architecture model
  • Development of personas and messaging targeting three distinct audiences
  • Website strategy overhaul and redesign
  • Revamping of ILCO’s limestone sample system for cost-effectiveness
  • Execution of a multi-channel marketing strategy aimed at architects and landscape architects in four key North American cities: Toronto, Boston, New York City, and San Francisco

Results

The rebrand and multi-channel marketing strategy aimed at architects and landscape architects was highly successful.