Services – Mighty Marketing

LET GO OF STATUS QUO

Stop with outdated marketing tactics that don’t move the needle. It’s time to break free. At Mighty Marketing, we craft bold, game-changing strategies that deliver results. We help you rise above the noise, outshine competitors, and achieve marketing success that sets you apart. Let exceptional become your new standard.

HIRE A FRACTIONAL CMO

Not ready for a full-time marketing leader? Steven, our Fractional CMO, is here to bring seasoned expertise without the full-time commitment. With extensive experience in the infrastructure industry, he provides tailored strategies and hands-on leadership to meet your goals.

What does a fractional CMO do?	Who might use a fractional CMO?	Benefits of a fractional CMO
Develop marketing plans Set up branding Plan and execute launches and promotions Lead and manage teams Create growth plans and revenue projections Analyze market trends Help with customer acquisition Help with sales development	Startups and scale-ups that need executive-level marketing leadership but can’t afford a full-time CMO Businesses that need strategic marketing guidance but can’t afford a full-time CMO	Get executive experience without the full-time cost Get a marketing strategy that can propel sales Get the flexibility to adjust the level of service as the company’s needs change Get the benefit of a fresh perspective from someone who has worked with multiple companies

It Starts With A Strategy

The MIGHTY BLUEPRINT™ is a depth and customized branding and marketing strategy that lays the foundation for your future. Without this crucial foundational step, your business will lack the might to have a sustainable sales and marketing process that produces results. The strategy consists of the following services:

RESEARCH

A strong brand foundation starts with getting inside the heads and hearts of your audience, while understanding the dynamics of your market. Surveys and interviews with key people within your company and target audience paints a clear picture of where your brand stands.

BRAND STRATEGY

Define what you stand for, the promise you make, the personality you convey, and what you want people to experience. Bring your competitive positioning to life and position yourself as that “something” in the mind of your prospects and customers.

MARKETING STRATEGY

Outline your overall game plan for finding clients and customers for your business. Gain clarity and focus on what you want to achieve for your business, marketing efforts, and how it integrates with your sales.

EXECUTE EXECUTE EXECUTE

After conducting a thorough marketing and branding strategy, in the Mighty Blueprint™, the next step involves implementing the strategies and tactics outlined. We call this the Mighty Movement™. Some of those services are listed below. Checking your Mighty Monitor™, should be carried out to track progress, make necessary adjustments, and measure the effectiveness of the marketing and branding efforts. By consistently executing these services, your business can build brand awareness, attract customers, and achieve your marketing goals.

THE MIGHTY MOVEMENT MAY INVOLVE ONE THE FOLLOWING SERVICES:

VISUAL IDENTITY

A strong visual identity doesn’t just support your brand; it elevates it. From your social media presence to website to marketing materials a strong visual identity clearly communicates who you are, what you’re about, and why people should care about you.

Logo design
Corporate identity system
Basic to complex brand guide

VOICE & MESSAGE

Define your brand voice. Create clear messages and copy that inspire people to take action. This is accomplished by creating personas or representations of different people within your target market.

Personas development
Creation of key messaging to targeted personas
Tone of voice

WEB & DIGITAL

Three-quarters of consumers say they base their impression of a company’s credibility on its web design. Don’t just make your website look beautiful. Drive your audience to your site and let it work as a conversion machine.

Website review and recommendations
Website content plan
Website wireframes
Website design
Website development
And more!

ACCOUNTS BASED MARKETING (ABM)

Account-based marketing (ABM) is a strategic approach that focuses on targeting specific accounts or companies rather than casting a wider net. When it comes to selling to your audience, ABM can be an effective tool in delivering personalized and tailored marketing messages.